SAAVN- It’s raining music!

 

Our music destination Saavn, which is now one of the largest distributors of Bollywood and other Indian entertainment in the world, was born back in 2007 and now has a family of 22 million unique-active monthly users!

Here’s how Vinodh Bhat, CEO and Co-founder of Saavn puts forth Indian Spotify’s birth, “We started Saavn in 2006 under the banner of BODVOD networks and had partnered with a couple of media houses, such as Hungama. We initially had a B2B offering and till about 2009, where we partnered with several premier distribution platforms, including Hulu, Netflix, Amazon, YouTube, Time Warner Cable, Cablevision, and Verizon FiOS. We did different things during this time. For example, we tried our hand at streaming legal movies when we distributed Bollywood films on Hulu, for online viewers in the USA. Saavn also partnered with YouTube to offer free, legal Bollywood films online for a global audience.

Come 2009, we had shifted our focus to being a destination for Bollywood music. We launched Saavn.com, which was a free music streaming service, with features like playlists. This was a shift from our initial B2B approach to a B2C approach. We re-launched Saavn.com as an independent entity in 2010, with a revamped site and with better features and that is the Saavn that you see today. Saavn.com has over 2 million songs in 77 languages”.

Saavn was introduced to us by an RK starred advertisement and has definitely come a long way. It is not only an app but also a companion in the moods of life. Like Amazon surprised us by it’s new payment feature, we never know what our musical Saavn might come up with!

-Gunai Tarde

Zomato

Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step. – Lao Tzu

While returning from a restaurant which I had recently discovered through an app, out of sheer curiosity I researched about it on my way back home. What really excited me about this mighty billion dollar unicorn club Member which has its empire spread globally across 24 countries and 63 cities in India as of now and is persistently enlarging, was the necessity that Led to its birth. It has been working flawlessly well since past a decade and certainly will for decades to come ..
You got it right – I’m chronicling about Zomato !!!

THE JOURNEY BEGINS
Founded by IIT Delhi graduates – Deepinder Goyal and Pankaj Chaddah, the distinguished Zomato of today was
“foodiebay.com” back then in 2008.
The journey of foodiebay started when Deepinder observed the hours people in Delhi had to sacrifice just to recieve the menu at the food court. He made an effort to solve this problem. Deepinder along with his wife and her sister used to drive around the city, collect menus from restaurants, scan them and put them online. They would get about 25 visitors everyday, and also received occasional feedback from some of these users that foodiebay was great, and scanned menus (to order food easily) were one of the best things that ever happened to them.
Pankaj having had a glimpse of this, helped Deepinder triple the traffic to foodiebay. Since then Deepinder along with Pankaj began building foodiebay. At that time these young guys had no intention of what it was going to become eventually but they never looked back since then.

FUNDING & NATIONAL EXPANSION
Foodiebay was renamed Zomato in November 2010 and after bootstrapping for almost 2 years, raised it’s first funding from “Info edge India” worth approximately USD 16.7 million which also gave it a 57.9% stake in Zomato .
Zomato also started expanding itself nationally in Bengaluru, Pune, Chennai, Hyderabad &Ahmedabad along with smartphone applications and it’s site dedicated to foodporn, “zomato.xxx”.

TAKING ZOMATO OVERSEAS !
“Instead of being same geographically and learning new businesses, we decided to take the same business to different geographies” – Deepinder.

This decision led to Zomato’s expansion overseas by late 2012 and had expanded to almost 12 countries by 2013. It raised USD 37million in November 2013 from Sequoia Capital & Info edge (India).

GLOBAL ACQUISITIONS
Zomato’s very first acquisition deal was for Menu- mania, NZ. This was followed by many acquisitions worth millions in several other countries and cultures.
The prominent acquisition of Seattle-based food portal, Urbanspoon led to entry of Zomato in US, Canada, Australia which exposed it to the competition with Yelp, Zagat & Open Table. This made Zomato spread across innumerable cultures.

WHAT MADE ZOMATO TO BE A LEADER IN MOST OF THE GLOBAL SPACE IT’S IN?
By the year 2016 Zomato was the leader in 18 of the 23 countries it was in..!
“The fundamental model of our business is that in mature markets we should make profits and they shouldn’t need any more outside money to grow”- Deepinder

It’s a difficult task to blend into various cultures and there’s a certain way in which Zomato performs in global space. They believe in a concept of finding really great people & getting the top 1% of employees right. That being said so, they also consider their targets as moving targets and they’re always “1% done”.
Zomato’s CEO Deepinder says that he’s highly realistic & recommends entrepreneurs to rely on themselves and not solely on the funding.
‘Also One of the core ideology of Zomato is buying a monopoly in the market and turning all the traffic to Zomato’.

HOW DOES ZOMATO MAKE MONEY?
Zomato makes money through 4 revenue streams:

1) Restaurant advertising: this is the banner ads for restaurants placed on the website. This accounts for ~75% of Zomato’s revenue.

2) Event advertising: this is when specific events promote an event on Zomato – this revenue primarily comes from restaurant based advertisers. Typically, tickets for these events are also sold on Zomato. This accounts for ~5% of revenue

3) Event ticket sales: commissions on ticket sales through Zomato; primarily for restaurant venues; accounts for ~15% of revenue.

4) Consulting services: Restaurant chains ask Zomato for advice on where to open their next outlet/branch. Zomato then digs through terabytes of data to tell them where the demand lies and what’s the competition like.

So far I feel you’ve got a glimpse of how this website start-up which was intended solely so that people in Delhi can have menus on their phone flourished into a revolutionary global restaurant search and discovery portal with orders in scales of millions per month.

It’s been an honour for me to present this fascinating journey. I along with all other students & budding entrepreneurs congratulate Zomato for its success and wish it good luck for it’s future endeavours.. !
Thank you.

– Harsh Panchal

The Paper Boat Memories

The Paper boat that was introduced to us in August 2013 by a very clever advertisement that related juices with our childhood memories, is now an empire of $100 million !

The inspiration that led to the foundation of this company was the CEO of Hector Beverages’ ( The producing and marketing company of paper boat ) Niraj Kakkar’s childhood memory of stealing a drink called kanji kept in pots by his neighbour. Hector Beverages was founded in 2009 by Neeraj Kakkar, Neeraj Biyani, Suhas Mishra and James Nuttall.
The goal was simple. If Chinese food does not come to eateries in other countries straightaway from China then why not replicate the same idea with juices ! The brand launched with Aam Panna and Jal Jeera drinks and later added a wide range of ethnic drinks to its portfolio including Aam Ras, Chilled Rasam, Kokum, Jamun Kala Khatta, Chilli Gauva and Neer More.
However, the company had to go through a lot of struggle when two of its founders stepped out leaving Kakkar and Biyani at the helm. Gradually progressing in 2016, it launched 500 ml tetra packs which were later increased to 1 litre packs in 2017. Later on the company also started manufacturing traditional Indian snack, Peanut Chikki. Paper Boat’s television advertising campaign consist of simple and evocating ads, debut ad penned down by the lyricist Gulzar himself !
The company is now funded by N.R. Narayana Murthy -led Catamaran Ventures, Footprint Ventures and Sequoia Capital among various other investors. In the age where our working generation travels and stays away from their homeland, companies like Paper Boat not only add to the nostalgic element but also bring the world closer by exchange of culture !

Paper Boat – Drinks and Memories

-Gunai Tarde

 

 

The Quick Heal Way!

 

Who would have thought two brothers from Pune’s Wakdewadi chawl would one day build India’s most successful IT security company Quick Heal, that competes and often beats the best in technology and business.Today,Quickheal has hoisted flag of India in the computer security world.

JOURNEY FOR FOUNDATION OF COMPANY
Mr.Kailash katkar and Mr.Sanjay Katkar are founder of Quickheal. Quickheal was started from small computer repairing shop. Kailash had to dropout of his studies soon after he completed his SSC (10th Grade) around the mid of 80’s, primarily due to family circumstances.To help his family financially; Kailash then took up a job at a local radio and calculator repair shop. Additionally, with focus completely on technical matters, he also went on to learn the repairing of the then popular office gadgets.
Subsequenly,Kailash’s brother Sanjay Katkar was studing.Due to poor condition of home,Kailash was unable to do further study.Hence,knowing the importance of education,Kailash motivated his brother to do higher education.Sanjay wanted to become an electronics engineer, but his approach to become an engineer was failed because of some reasons.According to the opinion given by Kailash,Sanjay decided to do B.Sc in computer science.He had not much interest in computer sciences,but later as he became familiar with coding languages,he got interest in coding.Sanjay were practicing to do coding,but many times college computers were off because of virus attack.So,he got trouble in doing his coding practice.Then he started doing his practice in his brothers shop.Because of this problem Sanjay had curiosity about protection of computers from virus.And hence,the journey began.
Sanjay started for developing programmes against viruses in floppy.His interest in developing antivirus were becoming increase day by day.The first tool Sanjay created was for the Michelangelo virus. In his second year, he created three to four antivirus. Since internet penetration was negligible in India then, he encountered a new virus once every week or two and took two days to work on a tool.
After his graduation, Sanjay joined Wadia College in Pune to pursue his masters and would spend half the day at Kailash’s workshop writing virus solutions. By then, his ‘encounters’ with new viruses had grown to two to three per week.While the market was dominated by MNCs’ anti-virus solutions (like Norton), they couldn’t clean many viruses specific to people in India. Sanjay’s tools/solutions, on the other hand, could clean the viruses quickly as it didn’t scan for a whole lot of viruses like other anti-viruses.Hence the name Quick Heal.

EXPANTION OF COMPANY
Quick Heal expanded its workforce and started working on Windows 95 and Windows NT viruses as well.By the year 2000, Quick Heal was a known name in Pune and Kailash appointed dealers in Mumbai and Nashik, but they couldn’t get much business.It was only when an employee trained in Pune ran the business in Nashik, exactly as in Pune, did the business thrive. Learning from the experience, Quick Heal followed this model to expand to other cities.However, retaining developers in the company was a struggle, as were other issues. To write at a deeper level for Microsoft (like driver level), they needed help from Microsoft but couldn’t get it, while the MNCs producing anti-viruses could access that.

RISK AND CHALLENGES
1.The business environment Quick Heal adapted very successfully into in India is different from those in the newer countries it is expanding to. In each country, it will need to retool its approach and learn a new way of doing business. On mobile devices, a market that is set to dwarf PCs, the way products are bought or used is very different.
2.Today, the company has expanded to reach to point where they have launched their version 16.00. This series helps its users with safe banking, secure Internet Surfing, and a better PC experience and has been designed to easily combat the dangers of online financial transactions such as paying bills, banking and shopping.

ACHIEVEMENTS
1.According to current stats, the 1200+ employees company with more than 17 million customers across 112+ countries has transformed into a globally-known brand and the venture is also looking at the possibility of an IPO at a valuation somewhere around ₹2500 crore and ₹3000 crores.
2. The company also holds an Enterprise Security Brand called – Seqrite.

REASON BEHIND SUCCESS
A)AT BEGINING:-
1.Providing security to computers for which are needed for Indian market.
2.Provide products which are affordable for Indian market.
B)VALUE FOR MONEY:-
1.Quick Heal continuously innovate and create excellent marketing strategies with prioritized and efficient direct ‘touch’ for communications with their resellers and distributors.
2.Prioritized and regular dissemination of information regarding products, prices and schemes.
3.Quick Heal continuously update their customers and partners with technology and renewal systems that make it easier for customers and resellers to renew licenses.
4.Float several lucrative renewal schemes to generate renewal revenue.
5.Quick Heal believes in encouraging and enabling partners to identify opportunities and deploy solutions.
Because of this reason,Today Quick heal has touched peack of success.

~Yash Patil